The irony lies in the fact that while consumers are increasingly concerned about privacy, emerging avenues of data are being leveraged to achieve more effective ad targeting. The shift towards Amazon Demand-Side Platform (DSP) highlights the delicate balance between relevance and privacy. At the same time, the shift from focusing on passive browsing data
Finding the right tool for the job can be complex when weighing between so many MarTech (marketing technology) options. Businesses have adapted to rely on emerging technologies that constantly improve efficiency and productivity. This is what keeps many of us ahead of the competition. With the right toolbox, businesses can gain valuable data insights
Best known as the underlying technology behind cryptocurrencies like Bitcoin, blockchain is a decentralized and secure way of storing and sharing information. And now, marketers are beginning to explore how blockchain can be used to improve transparency, eliminate fraud, and increase efficiency in their campaigns. According to a survey by *Deloitte, 55% of global
