The irony lies in the fact that while consumers are increasingly concerned about privacy, emerging avenues of data are being leveraged to achieve more effective ad targeting. The shift towards Amazon Demand-Side Platform (DSP) highlights the delicate balance between relevance and privacy. At the same time, the shift from focusing on passive browsing data
Finding the right tool for the job can be complex when weighing between so many MarTech (marketing technology) options. Businesses have adapted to rely on emerging technologies that constantly improve efficiency and productivity. This is what keeps many of us ahead of the competition. With the right toolbox, businesses can gain valuable data insights
In the frenetic digital environment of today, where attention spans are dwindling and competition for online visibility is fierce, businesses are constantly seeking innovative strategies to stand out. Influencer marketing has emerged as a powerful strategy to engage with audiences, build brand awareness, and drive conversions. Alongside the rise of social media platforms, influencers
Best known as the underlying technology behind cryptocurrencies like Bitcoin, blockchain is a decentralized and secure way of storing and sharing information. And now, marketers are beginning to explore how blockchain can be used to improve transparency, eliminate fraud, and increase efficiency in their campaigns. According to a survey by *Deloitte, 55% of global
Marketing analytics has become an integral part of modern-day marketing strategies, and with each passing year, the importance of data-driven insights continue to grow. Advanced analytics tools and machine learning algorithms provide more accurate predictions and comprehension of customer behavior. According to a recent survey by *Gartner, 80% of marketers believe that data is
The future of digital marketing will be heavily influenced by rapid evolution in data privacy, artificial intelligence, voice search, customer experience, video marketing, and social media marketing. Businesses need to adapt to these trends to stay ahead of the competition. Digital marketing has undergone significant changes since its inception. The evolution of the internet
