Finding the right tool for the job can be complex when weighing between so many MarTech (marketing technology) options. Businesses have adapted to rely on emerging technologies that constantly improve efficiency and productivity. This is what keeps many of us ahead of the competition. With the right toolbox, businesses can gain valuable data insights and save precious time. It is of utmost importance for marketers to gain a deep understanding of customers to make data-driven decisions. These are 6 essential tools that significantly enhance digital marketing workflows:

1. Google Analytics
Google Analytics is a powerful web analytics tool that helps businesses track their website traffic and understand their audience’s behavior. With Google Analytics, businesses can track metrics such as page views, bounce rates, and time on site, which can help them make informed decisions about their digital marketing strategy. According to a survey by *W3Techs, Google Analytics is used by 53.6% of all websites, making it the most popular web analytics tool.

2. HubSpot
HubSpot is an all-in-one marketing automation platform that helps businesses attract, engage, and delight their customers. HubSpot offers a suite of tools for social media management, email marketing, lead generation, and customer relationship management (CRM). According to a study by *VentureBeat, businesses that use HubSpot see an average increase of 4.1 times more leads per month, compared to those that do not use the platform.

3. SEMrush
SEMrush is a comprehensive SEO and digital marketing toolkit that helps businesses optimize their website for search engines and analyze their competitors’ digital marketing strategies. With SEMrush, businesses can perform keyword research, track their search engine rankings, and analyze their backlink profile. According to a study by *SimilarWeb, SEMrush is used by over 27 million marketers worldwide, making it one of the most popular SEO and digital marketing tools.

4. WordPress
WordPress is one of the most versatile content management systems (CMS). It powers over 43.3% of all websites worldwide according to *W3Techs, so there is no surprise this powerhouse includes an enormous library of plugins to remedy any feature you want to implement on your website.

5. Hootsuite
Hootsuite is a social media management tool that helps businesses manage their social media accounts and schedule posts in advance. Hootsuite supports multiple social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and YouTube. According to a study by *Hootsuite, businesses that use the platform save an average of 10 hours per week on social media management.

6. Google Ads
Google Ads is an advertising platform that allows businesses to create and run ads on Google’s search engine and other websites that are part of the Google Ads network. With Google Ads, businesses can target specific keywords and audiences, and pay only when someone clicks on their ad. According to a study by *Google, businesses that use Google Ads can see an average ROI of $2 for every $1 spent on ads. This high ROI is due to Google Ads’ ability to target specific audiences and keywords, ensuring that businesses are reaching the right people at the right time.

7. Asana
Asana is the ultimate tool for project management. Organizing tasks and staying on track to meet deadlines has never been easier. Workflow options keep you running more efficiently, and we can all use the peace of mind of not relying solely on our memories to make sure we get everything done.

8. Adobe Creative Cloud
Adobe Creative Cloud is hands down the best for visual tools ranging from image creation, video/audio editing, graphic design, and animation. Using the different applications are simple and easy to access from anywhere. With over 30 million users, Adobe has evolved this creative suite to be as user friendly as possible with all the features you’ve become accustomed to.

Conclusion: Finding the right digital marketing tools is a crucial component of any marketing strategy. There are so many available that it is hard to distinguish which will benefit your business the most. From web analytics to social media management to email marketing, there are a variety of tools available that can help businesses reach their target audience and grow their brand. The effectiveness of these tools is backed by data, with studies showing significant increases in leads, website traffic, and time saved on marketing efforts for businesses that use them. Do your research before investing in new tools, and make sure they are compatible with what you are already using. We should always be on the hunt for the latest tech engineered to reap greater results with less effort.

*eMarketer | https://www.insiderintelligence.com/content/worldwide-digital-ad-spend-will-top-600-billion-this-year
*VentureBeat | https://venturebeat.com/business/hubspot-makes-ad-campaigns-dead-simple-for-small-businesses-with-new-ad-builder/
*W3Techs | https://w3techs.com/technologies/details/cm-wordpress
*SimilarWeb | https://www.similarweb.com/website/semrush.com/
*Hootsuite | https://blog.hootsuite.com/how-often-to-post-on-social-media/
*Google | https://support.google.com/google-ads/answer/1722066?hl=en